George Rebane
Journalism is a lost trade (art?), attested to by the justifiably low esteem journalists are held in by the reading public. Jacob Gallagher attempts to make this point in his ‘Journalism Is Faltering but ‘Content’ Is Thriving’, and in the process makes a self-referential blooper. His main thesis is that content – like editorials, movies, TV shows, commentaries, …, the stuff for which you access media – will survive in spite of the palpable deterioration of the journalistic wrappers in which they are delivered. For proof, one need only to read a newspaper or listen to a news program (yes, even Fox News) to see the loose logic relating propositions and the liberties taken with language – today no one seems to know the structure of an unambiguously communicating grammar or the definition of the words used.
(Even RR’s comment streams contain the lamentations of some readers who eschew the semantic compactness of what to them are ‘big words’, especially in previously unencountered sequences. As reflected in the longitudinal studies on literacy available at the National Center for Educational Statistics, most of our fellow citizens would like to avoid complex concepts, instead demand simple thoughts in simple sentences, and not even too many of those strung together, thank you very much.)
And then Gallagher steps in it by claiming that “the concept of ‘content’ rose alongside social media, beginning with the launch of Facebook in 2004.” Well no. The man shows the deficit in his journalistic acumen, no doubt due to his inexperience and/or recently attempted education. In fact, the notion of content was already mature at the birth of interactive multi-media products (remember PC controlled laser-disc players?) in the early 1980s, when we were developing content (the ‘payload’) ensconced in metadata along with new and delightful UIs (user interfaces or ‘wrappers’). For broadcasts, the metric of Content Factor was also born, measuring the time fraction of content divided by the advertised duration or time slot length of the show. (Today CFs for most entertainment programs on commercial TV are in the 0.55 to 0.75 range.)


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