Rebane's Ruminations
March 2015
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George Rebane

[This is the addended transcript of my regular KVMR commentary that was broadcast on 4 March 2015.]

The rural counties of America are in economic doldrums.  Whatever recovery that is enjoyed in the populated urban areas is not trickling down very fast to the less populated counties located in our mountains and deserts.  Today the economies of these communities, that formerly included mining and timber industries along with robust farming and ranching enterprises, are suffering.  Moreover, the damage to these regions has come not only from the national economic malaise, but is impacted even more by the relentless march of irrational environmental zealotry.

The regional sovereignty that these counties had in their own affairs is no more.  In the nation’s statehouses the representatives of the populous urban centers rule, and they rule with little understanding or appreciation of the unique lifestyles and requirements for commerce and wealth creation in the less populated areas.  No state is more afflicted with this syndrome than California.


A critical insight about the economies of remote and sparsely populated counties is that their wealth creation efforts are largely restricted to what is grown on or found under the land.  This has limited such enterprises to agriculture, timber, and mining.  If the land is also scenic or contains water resources, then to these pursuits we can add recreation and tourism.  And often, government agencies contribute to the local economy by moving land management and infrastructure maintenance staffs into such remote jurisdictions.

But what has not worked so well in these regions is the establishment and operation of manufactories which require raw materials and finished products to be moved long distances.  Yet many counties off the beaten path have spent monies and much effort to attract companies that fabricate things made more expensive by the added cost of truck transport not required when such businesses are located in population and shipping centers.

Nevada County is a living breathing poster child for these principles that limit and direct practical avenues of economic development.  We have a declining population of a little less than 100,000 consisting of almost one out three residents who are over 60.  Most of these are retirees who import cash into the county through their retirement plans and investment portfolios; they are a mainstay of the county’s service, hospitality, and cultural outlets.  But, as acknowledged, our already small manufacturing base continues to shrink as transportation costs make their products non-competitive.

The resulting unemployment rate of Nevada County is significantly above the quoted 7.3%, and a large fraction of our population also depends on various government assistance and transfer payment programs.  In response, the county movers and shakers have declared yet another open season for economic development.  This was launched recently by our Economic Resource Council which still does not dare put ‘development’ into its name.  The January event was well-attended but produced few if any actionable results – the usual group showed up, listened, and went away agreeing that economic development was needed.  End of story.

The correct answer to our economic development problem involves growth and information technology based businesses – outfits that shuffle ones and zeros in and out of the county over broadband networks, while collecting dollars in the process.  However, there are some significant built-in homegrown impediments for our being able to do more of that.  And how we might deal with those problems will be the subject of future commentaries.

Let me just leave you with the notion that there is a significant cohort of our friends and neighbors in Nevada County who are not in favor of growth and development.  These folks’ idea of a viable economy revolves mostly around growing organic vegetables for one another in some mysterious yet sustainable manner, all wrapped in something called ‘smart growth’ that calls for entertaining more tourists while serving as a bedroom community for neighboring cities and counties.

My name is Rebane, and I also expand on this and related themes on georgerebane.com where the addended transcript of this commentary is posted with relevant links, and where such issues are debated extensively.  However my views, broadcast now from its new Bridge Street facility, are not necessarily shared by KVMR.  Thank you for listening.

[Addendum]  To highlight some of the realities of broadband in rural California that impact our lives and commerce, a correspondent writes –

According to the Public Utilities Commission there are 13 million California’s without access to the Internet, mainly in rural areas of the state.  Of the citizens with Internet access, 20% are not taking advantage of this vital education, healthcare and economic service, mostly senior citizens who lack the required skills.  Many of these senior citizens live in rural communities. … To implement Common Core, schools need to have Internet access at speeds greater than 10Mbps, both up and down, and many schools in rural communities do not have this level of access. The Federal Communications Commission is establishing 10Mbps and the minimum speed for schools.

Economic outlook and development conferences are being held in small communities across the state.  One recent such conference in Kern County featured Gordon Fowler, founder of 3fold Communications, a business consulting firm in Sacramento.  Mr Fowler shared some experiences and approaches that have contributed to the growth of his company.  He also highlighted an important factor impacting business in California and noted “that despite the business friendly rhetoric throughout the state, taxes and regulations remain high and ‘rules, regulations and processes set up decades ago do not translate well into the real pace of business today and a technology infused business environment.’ (In this regard) he is engaged in continued efforts to reduce government obstacles, and give greater opportunity to the entrepreneurial energies and talents in California.”

Bottom line, the impediments of government continue to be felt at all levels in a state committed to lead the nation in implementing the progressive agenda.  Such impediments can only be mitigated by strong local political leadership.

Posted in , ,

36 responses to “Nevada County Economic Development”

  1. Gary Smith Avatar

    Dr. Rebane:
    The divide between Rural and Urban started in 1965 IMO with the Reynold vs. Sims decision by the US Supreme Court. The California Senate was represented by county not population, patterned after the US Senate. The Supremes said that it was unconstitutional so we are represented by population now in both houses of our dysfunctional state government. This clipped the rural counties power as Nevada had equal representation with LA and SF County in the Senate and started our shift to being a mostly Democratic party state. What do you think Regan’s or any Republican’s chance of being Governor today would be? The irony of the Reynolds decision is that Chief Justice Earl Warren was a former California Gov.

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  2. George Rebane Avatar

    GaryS 833am – Mr Smith, I agree that 1965 decision is a good demarcation point for CA rural counties’ road to non-representation. And now we are on the slippery road that popular democracy always presents to ignorant populations who believe they can vote themselves largesse. The tipping point is disappearing in the rear view mirror, and Reagan’s chance today would be nil.

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  3. Brad C. Avatar
    Brad C.

    George, can you elaborate on what the impediments to information tech businesses are in this area?
    We are both communicating via the Internet.
    Someone recently put a fiber line from Nevada County down to Yuba County to tie in to a backbone in the valley.
    Now, at least, when some fool knocks a pole down on Hwy. 49 all our web, cable, and cell phone traffic won’t be cut.

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  4. Joe Koyote Avatar
    Joe Koyote

    And now we are on the slippery road that popular democracy always presents to ignorant populations who believe they can vote themselves largesse”
    When you can’t afford to “buy” yourself largesse as in the Citizen’s United corporate controlled political arena of today, what choices are left for the other 99.9% other than a ballot box? Unfortunately, the ballot box seems not to work in the best interests of the “people” any longer so the idea that the “ignorant” can vote themselves anything at all is absurd, otherwise we wouldn’t be seeing the systematic destruction of the social safety net at the hands of conservative zealots and disciples of austerity. If you want to talk about largesse talk about corporate bailouts, job destroying trade agreements, and the WTO none of which benefit the ignorant populations. You are passing on ideology not fact.

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  5. George Rebane Avatar

    BradC 945am – Limited locations of broadband availability, long, complex, and costly application-to-launch cycle, availability of housing, quality of schools, remoteness, no critical mass of alternative workplaces, a pervasive and palpable no-growth attitude, poor access to continuing tech education, …
    Now there is little we can do about factors relating to our remoteness, to the fact that we are in California, and to the national economic malaise. We are a polarized community in a tough spot, and it only takes the actions of one side that is not friendly to business and growth to project an attitude that paints the whole community as consisting of anti-business tree-huggers.
    Finally, we have an attitude here that it is the fault of enterprises outside of Nevada County that are too dumb and/or shortsighted to understand why locating their business here would be a wise move. In short, we feel we’ve done all that needs to be done to attract businesses, and now it’s their turn to get with the program. IMHO this has been a longstanding and well-entrenched attitude.
    Your thoughts?

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  6. George Rebane Avatar

    JoeK 957am – You might just want to recheck the numbers on how many people in California are on various transfer payments and voting more for themselves with every passing year. Such data have been presented here for years.

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  7. RL Crabb Avatar

    The ERC has been pushing this high tech dream for how many decades now? And what is the definition of doing the same thing over and over with the same result? I still think our best bet to grow would be attracting a private college to the area, but even that has a slim chance of going anywhere in Calitigationforya.

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  8. Todd Juvinall Avatar

    Our county can’t even follow the CEQA law regarding the San Juan Mine application. Regardless of the type of application it proves the county is unable to do the right thing and follow the law! Oh well, I guess there is no need for 80 new high paying jobs.

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  9. drivebyposter Avatar
    drivebyposter

    “George, can you elaborate on what the impediments to information tech businesses are in this area?”
    None really, aside from the typical problems that businesses have in California vs. the other states. There is an abundance of empty commercial space (a scary amount, really), and web connections differ depending on the particular neighborhood.
    It seems to me that the main problem is that George’s concept for future prosperity in Nevada County (just don’t be too prosperous, or you get a land rush) is essentially the same as you would see for most Chambers of Commerce outside of the tech-centric regions.
    It’s hard to be successful when your idea is obvious and it’s shared by a jillion other people. Coming up with something novel that actually works is a tricky matter.

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  10. Russ Steele Avatar

    Driveby@02;19PM
    When you write “web connection” do you mean a broadband Internet connection? For a long time our business parks did not have any broadband connections, now some have fiber and some wireless connections. Very few have redundant fiber connections, which any company in the information distribution business would want. We now have two fiber access lines one up 49 and one up 20 and will soon have more, a second up 49 and possibly one on 174. The question is will our business parks have both primary and secondary access? They may not under the current grant rules, that avoids competition. No over lapping services allowed if grant money used to build the networks. That makes having redundant access difficult.

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  11. George Rebane Avatar

    RussS 307pm – Thanks for that information, I, for one, had no idea of this additional codicil being imposed on broadband service.
    driveby 219pm – “It’s hard to be successful when your idea is obvious and it’s shared by a jillion other people. Coming up with something novel that actually works is a tricky matter.” Care to amplify what you meant here?

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  12. Walt Avatar

    As far as manufacturing goes, ( just name the product) why start up here, when you can build “it” in the valley? Whatever you use (raw materials, prefab materials etc.) to build “it” has to be shipped here. That’s not cheap. Then once built “here”, it needs to be shipped again. (to where ever) Again at a cost. If I were to build anything in these here hills, I would start looking in Colfax. Not GV. They have rail! They have the freeway!
    Two big things for making stuff.
    I am of the “old thought” when it comes to making a community survive. Just what do “we” have right here, that people elsewhere want and need?( wood and gold anyone?) During the great depression why was Nevada County pretty much immune from it? ( hint…. GOLD and lumber)
    Well,, we know what happened to the mines,,( Thanks to FED government when they fixed the price of gold way back when) Yup Good old Government knows best.
    Now we have the ECO gang looking to finish us off. ” Pretty” doesn’t pay the bills.

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  13. drivebyposter Avatar
    drivebyposter

    “Care to amplify what you meant here?”
    I’m not trying to be snotty, it’s just that the notion of bringing hightechinformationeconomy jobs to an area is one that is quite common and is a buyers market, assuming that a region is a seller. I’ve read those same words for years in different places.
    It’s simply supply and demand. There’s a whole bunch of tolerably nice outlying communities in different states who all want a bunch of people who sit and type for a living to magically show up and spread their money around. You could run all the fiber you like around here and still have a heckuva time getting a large development center opened up.
    I don’t have a brilliant idea at hand, but it seems to me that notions for enriching the area should be ones that don’t run into the buzzsaw of having scads of competition.

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  14. drivebyposter Avatar
    drivebyposter

    “For a long time our business parks did not have any broadband connections,”
    I believe that it depends on the business park. I admit that it’s ironic that a few have been partly built out with basically zilch in the way of faster web access. No doubt there are contributors here who can exactly lay out the topography of the different developments.
    The other mild disagreement I might have with an emphasis on “growth and information technology based businesses” is that you really aren’t providing jobs for the locals aside from baristas and a few real estate agents.
    Farming old people is a dead end business (literally) and resource extraction is out due to a highly vocal minority, so I can see where the problem is hemmed in on a number of fronts.
    Personally, what I’d like to see more of is specialty light manufacturing. In a sense that is what GVG emerged from, and you get the benefit of actually giving a townsperson a living, albeit with a bit of training. There are a number already in the area, they just don’t get as much press as the ever-shrinking video industry.

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  15. George Rebane Avatar

    driveby 453pm – “specialty light manufacturing”, to focus on attracting that here is what has kept us in the doldrums. And you don’t need to provide jobs for locals for the new high-tech businesses, they will bring/attract their own if you convince them to locate here. But their jobs give rise to all the service and support jobs that our locals can do. Understanding this is not rocket science, even though the business you attract may be rocket science.

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  16. Walt Avatar

    Sorry my good Doc.,, ” rocket science”? Here?? Not bloody likely.
    The ECO clan would go blind with rage! Hell! They went nuts over a little cyanide, and played the fear game. ( Never mind the stuff “high tech” makers use.)
    Forget the flack over IMM and tile making? They would make you think the town would be gassed.

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  17. drivebyposter Avatar
    drivebyposter

    “specialty light manufacturing”, to focus on attracting that here is what has kept us in the doldrums.
    I honestly don’t know how you could prove that. To the extent that there is an economy in the area (aside from bars, real estate agencies, and used book stores), it has all been ‘specialty light manufacturing’. Even what passes for technology companies have been mostly blue collar in nature if you look at the actual jobs done by the employees. Telestream might be thought of as the sole larger exception.
    Plus, I can’t see how there has been a ‘focus’ on anything. The implication is that some sort of local group (Chamber of Commerce, the much-ignored NCERC, Rotary, etc.) actively and successfully encourages an existing company to relocate to the area.
    With scarcely any exception that I can think of, the normal model is that a founder wants to start a company, wants to live here, and actually can make a go of it. You end up with a result via no outside planning or help at all.
    There’s always the chance of a personal connection resulting in some sort of large scale economic activity. A college roommate is a VP at HP and convinces his company to buy 1000 acres in Penn Valley or something, but I certainly wouldn’t count on it.
    In any case, I think you are far more likely to encourage another RCD Engineering, Thurston Manufacturing, BUB Enterprises, or Ensemble Designs than you are a well funded internet startup or chip design house at this point in time.
    Pure speculation of course….

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  18. Russ Steele Avatar

    Driveby@05:27
    RCD is growing, they just got their fiber connection from AT&T, Thurston Manufacturing was bought and closed, BUB built an expansion plant out of state, no idea about Ensemble Designs.
    Many have left the County for Roseville and Rocklin with lower transportation costs and redundant broadband. Some of the reason we have so much unused manufacturing space.
    At one time we had 32 design centers in Nevada County, but the manufacturing was being done off shore.

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  19. drivebyposter Avatar
    drivebyposter

    “Thurston Manufacturing was bought and closed,”
    That’s a bummer. I thought that the new owners kept it going. There was a lot of capital investment sitting there.
    In any case, I’m just not sold on the concept of pure-play knowledge workers (I hate the term, but there you go) as an economic engine here. Broadband quality is a good thing, but the probability of that turning Nevada County into some sort of Mecca for modern (and younger) software engineers and the like seems slim.
    It’s an interesting problem. Even if the actual goal here (higher population? higher wealth per capita? a Trader Joes in town?, lower average age by 10 years?) were highly explicitly stated, a set of steps to get there would be quite difficult to design much less implement.
    Perhaps the best answer is to embrace the elderly as a product concept. Vastly expand Eskaton. Build dormitories for scads of low end nursing staff (who are probably in the country illegally). Turn all of Brunswick Basin into a Drug Store mall. Scatter memory care centers somewhere or the other. It could work.

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  20. Russ Steele Avatar

    Driveby@07:36PM
    You are right about the young engineering not finding rural NC to their liking, but the Millennials starting a family might find NC much to their liking if they could find knowledge jobs here and we had outstanding schools. That is two issues to solve. We have declining schools and few knowledge worker jobs.
    We were once a creative hub, with lots of new products being created, companies growing and new companies being formed. Those heady days seem to have slipped away. It is impossible to recreate the past, we need to look forward to the next big thing and prepare for it. We can start by bucking up our schools and creating more students ready to enter the work force. One reason that companies move to a new location is to take advantage of a surplus trained work force. The numbers tell us that our schools are not up to the challenge. It is unlikely that Common Core is going to change the situation.

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  21. Walt Avatar

    And no wonder some say pot is the answer to our economic problems. Yup,, it sounds good at face value, but if and when it legalized state wide, lets see what reality says.
    ( Yes I may be whipping a dead horse,, but) Remember the claims by the anti mining crew?
    ” If IMM doesn’t open, high tech jobs and tourism will fill the gap”… Well,,, how did that work out? GV bribed ONE Co. to relocate here. ( about a million or so, to do so, for 10 to 15 “jobs”)
    Yup,, the ECO gang won the day with fabrications and BS. IMM got run out of town. So no mine jobs, and no “high tech” (as foretold) to replace them.
    So now MJ is the new economic savior. (as some do hope) I say,, don’t count on it.

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  22. George Rebane Avatar

    driveby 736pm – Companies that just shuttle bits in and out of the county don’t all have to be “pure play knowledge workers”, they can also be all kinds of service workers who need to access massive databases to provide the kinds of customer services required. Those kinds of workers don’t even have to have STEM degrees, but their companies do require reliable broadband into the cloud.

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  23. drivebyposter Avatar
    drivebyposter

    “but the Millennials starting a family might find NC much to their liking ”
    That might happen to some extent. Personally, I think that there’ll be a fair amount of displacement of people going on as they seek out ‘safer’ places to live. That favors older folks of course.
    “all kinds of service workers who need to access massive databases”
    I take your point, but that is also ground zero for out-of-country outsourcing.
    From what I remember, the two periods of higher prosperity (post the truly moribund times after the mines closed) were:
    . The max build out of GVG
    . The cresting of the real estate bubble.
    Judging from the cable cut in Arizona, truly reliable high speed internet topology appears to be more than a matter of how a town’s internal network is improved.
    If you want a tech hub, I would guess that it helps to pick a discipline that (unlike broadcast/post video) is on a growth path. Something like medicine and bioscience would be out of the question due to the lack of a strong local school, and the UAV biz would strongly favor regions with the right background and geography (think Palmdale or Sierra Vista).

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  24. fish Avatar
    fish

    I’m sure the ObamaNauts in the audience have a plan in the works for dealing with this…..
    DEBT LIMIT MAXED OUT IN 10 DAYS; NEEDS TO BE RAISED ASAP…
    But I thought that revenues had never been higher…..?
    http://cnsnews.com/news/article/ali-meyer/739b-tax-revenues-1st-quarter-fy15-hit-record-gov-t-runs-176b-deficit
    It shouldn’t be a problem though….that jobs number was “off the hook” today!
    Why No Wage Increases: More Than Half Of Jobs Added In February Were Lowest-Quality, Lowest-Paying
    Wait what…..?

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  25. George Rebane Avatar

    Has anyone figured out why ‘the economists’ and ‘government analysts’ have a hard time understanding the persistent history of flat wages in America’s workforce? The economy produces primarily low end jobs with the lowest wages, inflation is fairly low, companies have very little pricing power, most of their employees are not delivering more value (i.e. are no more productive), so why should there be pressure to pay them more for doing the same-ol-same-ol? And that is even more so for companies substituting and preparing to substitute technology for human workers. What are those keen overpaid minds not seeing in this workforce dynamic?

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  26. fish Avatar
    fish

    Posted by: George Rebane | 06 March 2015 at 09:32 AM
    Has anyone figured out why ‘the economists’ and ‘government analysts’ have a hard time understanding the persistent history of flat wages in America’s workforce?

    Oh they understand it just fine George, they just realize that it doesn’t play well politically! I remember the howls of derision when Reagan had a few jobs report “clinkers” and they tried to put a similar positive spin on them. It was, “These are nothing but burger flipper” jobs…..”How do you support a family on these kinds of jobs”!
    I guess I just really appreciate the fact that the presence of “national community organizer in chief” as chief executive somehow sanctifies these jobs and makes them holy!

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  27. Patricia Smith Avatar

    If any business had to put up with the terrible phone connection I suffer with, they would move in a New York second. I’m only 8 miles from the Fairgrounds, but because I live in a “valley” the reception is sporadic as best. It sometimes takes 6 calls to complete a five sentence conversation! Cell phone service is also unavailable from any provider in my area.
    Even if the business areas have/get high speed service, their homes may not have that availability – and many people conduct business from home (at least part of the time).
    I believe we have created a hostile business environment – and it isn’t being caused exclusively by “tree huggers”. Our BoS have passed several ordinances that will shutter many businesses. (They have become the place where good jobs go to die.)
    The NC City Council is actively trying to prevent B & B’s to house tourists in charming accommodations. We say we want to attract tourists, but send out a message, “come shop in our stores and then GO HOME.”

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  28. fish Avatar
    fish

    The NC City Council is actively trying to prevent B & B’s to house tourists in charming accommodations. We say we want to attract tourists, but send out a message, “come shop in our stores and then GO HOME.”
    Yeah….that’s a little loopy!
    Usually the shopped out visitor is looking for food and drink (usually of an adult nature) after exploring for the day. After walking for most of the day and a couple of beers I’m looking to expire.
    Any reason given as to why they supes are so down on overnight guests?

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  29. George Rebane Avatar

    PatriciaS 1053am – Good points. We too have gone through a trail of tears with ATT, our telecom provider. The most horrible product they offer is their much-touted Uverse service. Its VOIP and internet connectivity services are beyond worthless. Most certainly, no business could operate with such communications to the outside world.
    Given the political cast of Nevada City, what advice would you offer them to improve business conditions?

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  30. Brad C. Avatar
    Brad C.

    Patricia, re: spotty cell phone coverage, good point. It is not just that we need gigabit ethernet coverage but decent cell phone coverage. I use Verizon but the Basin is pretty much a Verizon dead zone – and that it a major shopping center (for around these parts).
    I found this online,
    http://www.xpandacell.com/
    Looks like a potential business opportunity for someone who could install these in pockets with marginal cell phone reception.
    Communities associations could contract to have these installed.

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  31. Brad C. Avatar
    Brad C.

    What we have here is a failure to communicate,
    https://www.youtube.com/watch?v=Dd7FixvoKBw

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  32. Don Bessee Avatar
    Don Bessee

    Fish 1102, its not the supes its the Nevada city council who are hunting the airbnb’s. Its folks like olberhotzer that are on the war path in nc, they were talking about it at our last FONA (Federation Of Neighborhood Associations) meeting.

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  33. fish Avatar
    fish

    Posted by: Don Bessee | 06 March 2015 at 02:47 PM
    Okay Don what are they “on the warpath” over?

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  34. Don Bessee Avatar
    Don Bessee

    Fish- The web based rent your house services and regular b n b’s. Its the rqc folks and its spelled olberholtzer opsie. They are focused on Nevada city proper. Interestingly the county short term rental ordnance is unenforceable based an a prior county counsels legal opinion. Gang, regarding economic development I think too many are looking too big project because we need to get some triage in Nevada city. While there is a lot of talk about the boon of pot bucks but the reality is different. Nevada City is one of the top ten most criminally violent per capita. Even renette seneum acknowledges the boardwalk is a magnet for poly drug dealers and predators. This stuff and the crappy school system drags down the whole county in the quality of life indexes that mommies use to scout for homes. There are a lot of simple thing we can do like Rudi did in ny to reclaim time square. Can you imagine the property tax generated by time square now v. before Rudi applied some common sense?

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  35. Todd Juvinall Avatar

    Nevada City today is the vision Laurie Oberholtzer had for it when she was a Council member there. I still recall her attacking the 90 year old woman who wanted to build a fence as the best example of her compassion as a politician.
    She also did a fawning environmental report for the Wildwood Ridge proposed subdivision which turned into crap. She is now I have heard, causing problems in Sierra County! But the best time I saw her get her just desserts was when she was defeated for re-election by ONE vote! She has taken out her wrath there ever since.
    She helped the strongest no-growth group called the Rural Quality Coalition stop just about every potential business and use of property in the county. After she and her gang were done the county had the worst reputation for starting a biz of almost anywhere, even worse than North Korea!

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  36. Bill Tozer Avatar
    Bill Tozer

    Well, not all is gloom and doom in Nirvana City. Just yesterday I drove by the Bonnaza Market and smiled broadly when I saw that sign advertising Kangaroo and Gator Jerkey still proudly displayed in their window in the exact spot that a jolly Rolly Pooly webmaster was upset about and was “going to have a talk with the owners.” That was some time back. See, not all of Nirvana City is full of crackpots, but the ones there are some real doozies.
    The vocal minority. No fence building either. Just wait until someone proposes building that sacred wood burning energy producing plant adjoining the historical district, all 40 Holy Ground acres of Shangri-La. Anger management counsellors will be raking in the bucks. Yoga sessions just won’t cut it no more. Neither will being a clerk on Broad Street. But, but, but, but, it’s green jobs and burning the carbon in wood products will save the planet!

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